WECARE!

Maison 123 is a committed brand


An ethical and responsible goal to respect our planet, because for us, the beauty of style is inseparable from the beauty of the heart.

MAISON 123 IS A COMMITTED BRAND

WHAT WE HAVE
ACHIEVED SO FAR

OUR FUTURE ACTIONS

FOR MORE
RESPONSIBLE FASHION

OUR ACTIONS

Environmentally friendly

  • A new approach to materials

    We want to expand the use of environmentally friendly materials to a larger part of the collection. Our goal for 2020 is to have at least 20% of our collection made in environmentally friendly materials.

  • Denim

    10% of the Fall-Winter 2019 collection is environmentally friendly, including models with the Jeanologia label.

  • Made in France

    Our goal for 2020 is to have at least 10% of our production made in France.

©Shane Rounce

OUR ACTIONS

Sustainable consumption

  • A Second Life
    by Maison 123

    You will soon be able to access our clothes-swap site which will allow you to give a second life to your clothes by selling them to other people.

OUR ACTIONS

Ecological

  • In-store recycling

    Our goal for 2020 is to make all our sales teams aware of the need for recycling and to integrate it into their everyday work.

  • Certified packaging

    From this new Fall 2019 collection, we have developed new bags and new labels that are ecological and FSC-certified (environmental label).

  • Optimism days

    Our goal for the end of 2019 is to have scheduled at least one full day with the entire Maison 123 head office team, as well as motivated sales teams, to go clean up the edge of the Seine.

©Dan Gold
©Mourad Saadi