A Love Letter From California

Spring Lookbook 2021

California Liberty, cherished liberty

These are the magic words this two-part season as we follow in the footsteps of Jack Kerouac and the Beach Boys. Amazing California is full of contrasts and countercultures, offering endless possibilities and freedoms, Have Good Vibrations as a soundtrack to the bright lights of Palm Springs, or enjoy the quiet of Joshua Tree: California Dreamin'.

Santa Monica

Dear friend,
I feel like I'm in a dream! Barely 24 hours since I packed my bags in Santa Monica and I've already put on my best pair of inline skates to breathe the air of the Pacific Ocean. Tonight I have a rendezvous on the Pier to see a sunset that promises to be unforgettable. The City of Angels definitely lives up to its name.

Your (almost) American friend

Momentarily UnavailableTasota Blouse / Pamela Jeans / Momentarily UnavailableVelia Boots


Dear friend,
The bohemian life in Carmel is so sweet. This preserved wooded coastline gives the city such a picturesque air. I am recharging my batteries with walks along the coast and a long evening by the fire, the notes of a guitar in the background ...

Your dreamy friend

Big sur

Dear friend,
I'm going on an adventure! Along the Pacific Coast Highway, Big Sur has gradually revealed all its secrets to me: wild coves, cliffs, beaches, forests and parks, this little paradise gives me a great desire for freedom. On board, it's just me, and Jack Kerouac's vibrant writing.

Your loving friend

Alexy Sweater / Carola Dress / Sharleen Belt

Palm Springs

Dear Pauline,
Splash! Am I writing to you from Palm Springs, or a painting by David Hockney? I don't know any more. The parties by the pools of California go on until the early hours of the morning.
Fortunately, the rows of palm trees can guide me back to my Motel.
I never want to leave!


  • Watch the sunset from the Santa Monica Ferris Wheel

  • Listen to the entire Bob Dylan album again

  • Take advantage of Maison 123's Private Sales

  • Go on a Yoga retreat at Joshua Tree

  • Discover the “International Women's Day” capsule at Maison 123

  • Party until dawn in Palm Springs

  • Enjoy the Motel pool

  • Celebrate Mother's Day in Carmel in my Maison 123 Lilo dress

Tree Joshua

Dear Pauline,
Less is more! My Californian dream continues in the heart of the desert, in Joshua Tree.
There's nothing but the basics here;it's the perfect opportunity to work on my focus.
Dressed in beige, I almost blend into the landscape...