For the 6th consecutive year, Maison 123 is partnering with SOS Breast Cancer during Pink October.
Because breast cancer affects 1 in 8 women, because self-examination and prevention save lives, and because we are all concerned, Maison 123 is committed to raising awareness and mobilizing as many people as possible.
On this occasion, we are highlighting the fight led by Emilie Daudin - @emiliebrunette through the POWHER initiative, to continue placing well-being at the heart of the battle by striving to support and empower women facing breast cancer as much as possible. POWHER embodies both power and femininity, symbolizing a strong and committed message.
We are proud to introduce Emilie and 4 women from her community, each with unique journeys, but united in a common fight: the battle against breast cancer.
For this committed collaboration, discover our comforting GAEL(LE) sweatshirt, available in pink and gray.
100% of the profits are donated to SOS Breast Cancer.
Thanks to your support during previous editions, $197,950 has been raised.
*The "POWHER" embroidery is available as an option only in France.
