Denim is much more than just a fabric: it's a way of life, a style statement and a timeless symbol of casual elegance.
To preserve the beauty and durability of your favourite denim, proper care is essential.
Discover our tips for looking after your denim so that it retains its shine, comfort and quality over the years.
5 CARE TIPS FOR YOUR DENIM
TIP #1 : WASH CAREFULLY
Washing denim is one of the most critical steps in looking after it. To avoid fading or distorting the fabric, wash your jeans inside out. Use cold or lukewarm water, as hot water can cause the indigo dye to bleed. Avoid mixing your jeans with lighter-coloured clothes in the wash to prevent colour transfer.
TIP #2 : MODERATE WASHING
Denim does not need to be washed after each wear. Excessive washing can damage the fabric and cause premature wear. Wash only when necessary, when stains appear or when your jeans start to lose their shape. You can also use refresher sprays to eliminate odours without washing your jeans.