PLURALITY AND
DIVERSITY
The Maison 123 woman is a reflection of all the world's women and their natural elegance.
A BRAND FOR ALL WOMEN
Our priority is to meet women's desires and expectations. Being a brand for all women means creating timeless collections that they will use throughout their lives, add a glow to all skin tones and enhance all body types. Our ambition is to belong to all women. Maison 123 has been a market reference for our size 44 products for a long time, now we are pursuing this aim with a range that starts at 32.
MAISON 123 X FONDATION DES FEMMES
For four years now, Maison 123 has been actively involved with French women's organisation Fondation des Femmes in defending the rights of women. Our ambition: to help women be free and independent by providing them with access to training and employment and giving them opportunities to develop their skills and knowledge. Each year, we create a special capsule collection designed and produced by women, for women. 100% of profits from the sale of these products are passed on to the Fondation des Femmes.
MAISON 123'S WORKSHOPS
It's important for us to be ready and willing to listen to what they have to say and to understand their needs and expectations. For four years now, we have been launching an ideal product each autumn - a flagship product made and designed with the needs and expectations of our customers in mind. To bring us closer together with them, we create THEIR ideal product for them. Since 2019, a perfect jumper, cardigan and little black dress designed according to our customers' criteria have all seen the light of day.
STUDIO DES ARTISTES
Our community is also the central focus of our Studio des Artistes project, through which a piece designed by a customer is transformed into an item in our collection. The idea behind it is to showcase and promote the women in our community and co-design a unique capsule collection together. In 2021, you were introduced to Emma's blouse in the colours of Provence. In 2022, it's on a weekend bag that you'll be taking the Cuban-inspired print designed by Isabelle with you on your future travels. Made to order, in a limited edition, a zero waste capsule collection for virtuous production This bag and matching pouch are Wecare-certified. A capsule collection 100% made in France to order.
PINK OCTOBER PHOTO SHOOT
Showcasing and promoting them also means making them the faces of our collection by featuring them in our e-commerce shoots. They are our best ambassadors, women who are strong, confident, natural, elegant and unique. They are all Maison 123.