WECARE!

Maison 123 is a committed brand


An ethical and responsible goal to respect our planet, because for us, the beauty of style is inseparable from the beauty of the heart.

MAISON 123 IS A COMMITTED BRAND

WHAT WE HAVE
ACHIEVED SO FAR

OUR FUTURE CONTRIBUTIONS

TO GREENER FASHION

OUR ACTIONS

Environmentally friendly

  • CONTRIBUTION A NEW ATTITUDE TO MATERIALS

    We want to extend the use of environmental friendly materials to even more of the collection. Currently, 14% of our collection is environmentally friendly. Our aim for 2021 is make 25% of our collection usingenvironmentally friendly materials.

  • ENVIRONMENTALLY FRIENDLY DENIM

    15% of the Autumnn-Winter 2019 collection was environmentally friendly, particularly pieces with the Jeanologia label. Our aim for the next collection is to reach 20% and to achieve 50% for the 2021 collection.

©Shane Rounce

OUR ACTIONS

Sustainable consumption

  • A Second Life
    by Maison 123

    In May 2020, we launched our clothes-swapping website. Now, you can give your clothes a second life by selling them to other people.

    Check out our platform

OUR ACTIONS

Ecological

  • IN-STORE RECYCLING

    Our aim for 2021 is to raise awareness amongst all our sales teams to the necessity of recycling and to make it part of their everyday approach to work.

  • CERTIFIED PACKAGING

    Since Autumn 2019, we have developed a new bag manufacturing process and new tags which are ecologically produced and FSC-certified (an environmental label). We automatically ask our customers if they want bags, to encourage more responsible shopping.

  • APPOINTMENTS WITH OPTIMISM

    Since October 2019, Maison 123 staff have been taking action for women and for the planet. Whether it's clearing rubbish from the banks of the Seine, running in the Nuit des Relais agianst violence against women, organised by the Fondation des Femmes, or helping with the renovation and the opening of the Cité Audacieuse created by the foundation, we are taking action. Stay tuned for our upcoming editions.

©Dan Gold
©Mourad Saadi